Thursday, 20 October 2016

Why not having a Marketing Strategy is actually Zara’s best competitive edge

The Inditex owned company has reached a very profitable position with a 17% increase in its sales figures. Other competitive fast-fashion retailers like H&M are however, expressing slightly disappointing figures. In this modern time where marketing is seen as an essential in business models to win over consumers and create brand awareness; how are Zara able to not only survive but very successfully compete with the largest fashion retailers in the world?

Monday, 4 January 2016

The Best Foundation for Combination Skin

Having a very oily complexion the vast majority of the year, Winter makes for a slight difference for me in the sense that, I'm less oily, with it being mainly in my t-zone.